Thursday, January 18, 2007

Movin' and shakin'... well movin' anyway

Times they are a-changing. And if not the times then certainly the addresses.
Me and the missus have decided to move to Amsterdam. Sick of commuting (my girlfriend works in Amsterdam) and always up for a new challenge we decided to move to the capital.
The big move will be in February and since I work from home, my business is moving too. Although I won't be working from home after the move. Anyway I thought I might as well tell my clients about it, so I decided to have a nice card printed to send 'round.
Coming up with an original 'concept' prooved to be quite tricky. I mean what about 'moving' hasn't been said about a million times before. And when it started to take a bit too much time I just went with looks instead of brains.

The look I wanted was sort of grubby or 'industrial' or D.I.Y.-ish even. So the color-scheme was easily decided. Red and yellow. Nice and loud. I also wanted the inking of the illustration on the front to be a bit more 'free' or more sketchy then what I ususally do. I've been trying to loosen up my brush inks and I thought this a good opportunity to practice.

In addition to the loose inking I decided to also have coloring a bit more 'freehand' the what I usually do (color it in Illustrator using paths). So I drew and inked the shading on paper firstthen scanned it and left is as it was, so no tidying up.

For the background of the truck I did a pattern made up of bolts (get it?) combined a big splotch of shading (which I did with a bit charcoal on paper, you might be surprised to know...not really).

Throw all these fine ingredients into a biig pot bring to the boil, stir and let simmer for about a day... then strain, sift and declare it finished (otherwise it just takes up to much time).

Now then that's one side of the card. Next: the other side.
As type is the other big part of the work I produce I thought I'd do a bit of custom type for the back. Not too much though, because the thinking and pondering and philophisising about the theme for the card had already taken way too much time. Anyway here are the sketches of type I did for the back.

The arrow I did in the sketch was too flowy and weak looking, so I straightened it out, because it would also suite the overall look and feel (the industrial and DIY thing) of the card. Which is also the reason I made the type and arrow look a bit weathered.

Et Voilá. I can now safely move offices without being afraid everybody will forget about me... I hope.

No comments: